How to create a successful exhibition stand

European Exhibitor’s Association

Create an Eye-Catching Booth

Your company might make computers or luxury automobiles. You might sell scrub brushes. It doesn’t really matter. When you’re at a trade show, what you’re selling is your image.

Your exhibition booth is perceived to be a reflection of what you are like as a company.
The target of a long term exhibition strategy should be to create and maintain a visual brand.

Visual Branding Keys To Make Your Business Memorable

Have you ever asked yourself why a competitor’s business gets more attention?

The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.

Visual branding and messaging – the silent sale.

But exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.

Your stand should include your corporate colours or a modern design that fits in the company’s image.
Branding as predefining what a company is all about in the mind of its client’s.

Good exhibition design differentiates your company your products and your services in a positive way that really sticks in the minds of potential customers.

Take Apple for example

Exceptional design is the personality of Apple and thus is key to it’s brand experience. It’s products are exceptional, Apple stores are themselves an exercise in visual branding – the minute you step over the threshold you are immersed in Apple theatrics. In exhibition presentation, there’s no difference.

Every aspect of the experience with the company is visually stunning. Visual differentiation as a strategy for success is not merely window dressing, but an accurate reading on their brand personalities.

Custom exhibition design allows you to create your visual branding a memorable look differentiates you from the competitors and create a leader image.

With so many new companies and products coming to market every day, consumers turn instinctively to strong brands they know and trust.

Make your presence unique

When designing the stand make sure it passes the 30 second test – 30 seconds is roughly how long people will look at your stand before they decide to visit or walk on. So the message must be loud and clear.

A custom booth can be a big investment. But if it’s done right, it can attract attention and give a strong impression of your company to visitors. With careful planning and experienced professional help, you should be able to plan a stand design that meets your goals without breaking your budget.

A custom trade show booth is uniquely designed and constructed for your company not made on a prefabricated frame. A stand made by prefabricated frame does not allows unlimited forms and shapes.

Custom booths can give you great freedom in choosing the shape, design, layout and configuration of your booth and they can make your company stand out from the crowd on the trade show floor.

A custom exhibition is a real opportunity to display the personality of your business by creating an eye-catching exhibition presence.

Can’t afford to be the biggest booth on the floor?

Don’t worry, you can still attract attention with a creative and unusual exhibition booth design. Some stand constructors get creative by choosing a unique shape for their booth.

Get professional help. Professional exhibit design firms can work with you in designing a custom booth that will get attention-without going over-budget.

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Tags: exhibition booth construction, exhibition tips, stand design, visual branding